EU / International associations webdesign

Key features

Association’s portals with Web Bay

Event and meeting management

Publish events to a working groups, committess, public etc. One-click to accept or decline an invitation. Automatic email notifications to keep everyone up to date.

Interactive members map

Effective way to present the members through interactive map connected to profile description and contact details. Easy way to search and learn about members.

Newsletter

Send out personalized newsletters and track statistics, clicks, open rate etc. Organize your contacts into flexible groups of recipients. Modern newsletter layout incorporated into your brand design.

Docs and Media center

Publish and manage all kind of documents, position papers, publications, press releases, journals... Powerful search platform enables public and members to easily find what they are interested in. Distribute documents securely to the stakeholders.

Protected area

Protected, highly secured area of the website for your members, registrant, committees, working groups to engage and collaborate. Can incorporate community collaboration platform, document management, docs and media center…

Content management system

TYPO3 is future-proof, secured, easy to use and reliable CMS solution. It is a flexible core of your web portal, mobile app, members area, community platform, marketing activities and communication.

Training

Through training sessions and support your in-house staff will be completely autonomous in publishing content and managing the website.

Mass-mailing system

Notify your members, stakeholders and public automatically when new media, document or event is published.

Newsletter signup

Extend your mailing lists with subscription box on the website. Turns your website visitors into a loyal audience.

Document management system

Secured online teamwork on documents. Documents versioning, history, easy collaboration without email, powerful search.

Social media

Build loyal audience online by engaging with public through social media. Inspire people to share your messages and follow your channels. Simultaneously publish news to social media and your website.

Community collaboration platform

Complete solution to manage and engage with your community. Profiles, search and connect with people, working groups, discussion boards, messaging, meetings management, team work…

Online registration

Automatize whole process of acquiring new members online. From simple, free registration and creation of accounts to paid membership and invoicing.

Accessibility

Web accessibility aims at enabling all users to have equal access to information and functionalities on the web. In the spirit of Europe values our websites are created in compliancy with the Web Content Accessibility Guidelines 2.0.

Performance-based marketing

Incorporate marketing and growth mindset early on in project planning phase. This accelerates the ROI and puts the website in center of your digital marketing campaigns.

Modern, responsive design

Advance responsive layout allowing a unique user experience on smartphones and tablets. Search engines are favorite websites that are smartphone-friendly by moving them to the top of the search results.

Statistics

Nothing is built perfect from a single attempt. Use analytics insights, track how visitors are behaving and reacting to the new design. Learn from the experience and work on optimization to ensure perfect user experience.

Branding

Your brochures, event roll-ups, website, banners, newsletters (...) must provide unified experience that sends a strong message and conveys professionalism. Our team of professionals covers the whole process.

Web Bay's digital solutions for

Effective communication with key stakeholders

Go beyond publishing new media and documents to the website – distribute the message automatically to members, stakeholders and the public. Social media, newsletters and email notifications to create awareness about your activities.

Well-organised web pages and navigation strategy are essential to promoting the association activities, objectives and policies. Together with modern design they ensure that your message is well received and understood.

Incorporate Web design into the existing brand of the associations

Your brochures, event roll-ups, website, banners, newsletters (...) must provide unified experience that resonate strong message and professionalism. Having all this developed by one team of professionals ensures a good result.

Engage with members and industry

Having a protected area of the website dedicated to members and stakeholders can become a valuable channel of communication for everyone within the association’s community. The challenge is to setup the members area in such a way that it is motivating and easy enough for the users to interact with each other through the platform. If not done properly, the engagement with the community will not happen on the necessary scale and over time your stakeholders will simply ignore the platform, making it obsolete and meaningless.

To spark the interaction and give life to the members area, make sure to do following:

Organise people into communities. Every project, committee board should be represented as an individual community. People can be members of multiple communities.
Streamline the communication channels. By having fewer, more general channels of communication, your community will appear more active to new users and therefore encourage new users to participate.
Embrace private messaging and networking. Allow people to explore other members of the community, do the networking and exchange private messages.
Avoid forums. Due to over-categorisation of content, forums require hundreds of active users to be perceived as “active”. Forum as a concept is obsolete due to the development of more efficient channels of communication.
Integrate message boards. It is a simple and clear channel for users to discuss a wide range of topics, share documents, media and other resources.
Keep everyone up-to-date with automatic email notification. Do not assume that people will just login to the Members area every now and then to check for updates. System must pursue the members constantly and lure them into engagement with the community.
Marketing your members area heavily. First month after the launch of the new community platform is critical for association to spark the interaction and engagement. React fast and provide support to the users in order to help them build their trust into the communication platform.

Create awareness through Google and social media

Companies can now create awareness easier than ever by utilising a concept called inbound marketing. Rather than spending huge budgets on marketing campaigns, inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. The public and members of the industry find you through channels like blogs, search engines and social media.

Essentially it is an economical, long-term strategy to build awareness and engage with the public. By publishing quality content and effectively distributing it through digital channels, you increse your visibility.

» Learn more: Developing a digital marketing strategy while planning a new website.

Optimised for conversion

Tracking conversion is not only important for corporates and eShops. Even NGOs and non-for-profit organisations must define success factors and business goals before website revamping starts. If your mission is to keep the public informed about your mission then the goal of the new website is to boost newsletter subscriptions and build audience on social media.

Typical goals for associations are to:

Gain new members and supporters.
Grow audience that follows your publications, position papers and activities.
Engage with the public through newsletter subscriptions.
Distribute eBooks, whitepapers, journals or magazines through eShops.

Web Bay offers tools and experience that are a valuable asset for improving your conversion rates.

"Content is King" Bill Gates, 1996

Keeping the website updated with fresh and original content is the key to position your Organisation as a relevant factor in the industry.

Content must be interesting and visually attractive to cache the attention of readers.
It not an easy task to write content so good that people will share it with others and spread the word.
Content management system must be user friendly and assist user in publishing process.
Automate content distribution – publish once and let the CMS automatically distribute the content to different pages of the website, social media and even inbox of your members and followers.
Optimize content for search engines. Writer must incorporate relevant keywords, phrases that people are likely to search for in Google.

BUILD AWARENESS, GROW AND CREATE STRONG INFLUENCE

Web Bay helps Associations with all of their technology needs

Websites & Mobile

Branding & online marketing

Support & hosting

Benefits for Associations

1Communication

2Organisation

3Flexible and easy too use CMS