Companies can now create awareness easier than ever by utilising a concept called inbound marketing. Rather than spending huge budgets on marketing campaigns, inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. The public and members of the industry find you through channels like blogs, search engines and social media.

Essentially it is an economical, long-term strategy to build awareness and engage with the public. By publishing quality content and effectively distributing it through digital channels, you increse your visibility.

Optimised for conversion

Tracking conversion is not only important for corporates and eShops. Even NGOs and non-for-profit organisations must define success factors and business goals before website revamping starts. If your mission is to keep the public informed about your mission then the goal of the new website is to boost newsletter subscriptions and build audience on social media.

Typical goals for associations are to:

• Gain new members and supporters.
• Grow audience that follows your publications, position papers and activities.
• Engage with the public through newsletter subscriptions.
• Distribute eBooks, whitepapers, journals or magazines through eShops.

Web Bay offers tools and experience that are a valuable asset for improving your conversion rates.